Montserrat is the result of my graduation work from the typography design degree I did at the FADU UBA Faculty of Architecture, Design and Urbanism, University of Buenos Aires. Credit: Wikimedia Montserrat on Google Fonts I didn’t win the contest but recently I found that project and I realised it is still beautiful and, above all, current. In other words, the neighbourhood and the character of its urban letters had already been questioning me. It had an M whose centre reached well below the line (for some reason that seemed so important to me) and then I concentrated on portraying the neighbourhood. I chose the Trebuchet font that seemed to me to be the most geometric at the time. This was in 2003 and Montserrat came out in 2011. There was no Montserrat Typeface at the time nor the remotest idea that it was going to happen. It was called ‘Montserrat Arte y Moda’ (Montserrat: Art & Fashion). Many years ago, there was a design contest to identify the neighbourhood Montserrat with one of its main activities: the business of the textile world. I was always attracted to that kind of letters. It proved to be one of the most popular fonts globally, and made its way to many critical lists. In 2011, you released the font Montserrat. But if it arrives in an attractive and unexpected way, much better! It will surely tell you something new.Ģ. You have to be clear and get the message across. Working in communication implies the same challenge. I try to find new ways of looking at (and showing) what we already know.
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